to understand searches and direct them to a source that can give them something to do. Wit.ai , a platform that develops natural language for coders, understands the intent behind text. It can identify intent, and it can even categorize things in detailed search terms such as names, amounts of money, etc. When researching SEO keywords - or any phase of a marketing project, it's crucial to think about intent. At Seer, we've developed a keyword research method to determine where a keyword sits in the marketing funnel to better understand a customer's intent when performing a search to help brands anticipate what what consumers are really looking for.

My main takeaway is this: start thinking about the implicit signals that impact people trying to find your brand. How can your brand make this information easily accessible/explorable in some way? 4. "Optimize for what would happen IF you ranked, don't optimize to rank." Will Critchlow, Founder and CEO of Distilled SEOs have notoriously However, as Google continues to get smarter, SEOs are increasingly moving into fully functional inbound marketing roles. With employee email list this, we take into account a different perspective; even if we rank a brand, what happens when our content doesn't best solve the query need? Then we invested time in something that can easily be disrupted. Not only that, it puts a brand at risk of losing credibility if their content ranks but doesn't engage their audience. Short clicks become a deadly kiss for long-term rankings, so we as SEOs need to do a lot more than just get rankings.

in the SERPs. Will asked us to put ourselves in the shoes of a client as if we were doing a search. Three crucial questions to think about:Am I clicking? Do I like what I see? Am I getting what I want? After all, that's exactly what Google is trying to figure out. We can begin to answer these questions using traditional conversion rate optimization techniques. To start answering question number one, try a simple but still crucial SEO practice: update meta descriptions to be accurate and useful. Once you've driven a user to your content, consider answering question 2, using appropriate tracking to optimize for conversion content, like forms . The answer to number.