Overseas product marketing has always been a key focus of cross-border enterprises, and it is one of the important factors affecting the popularity of products overseas. Choosing marketing channels that match the company's products will have a multiplier effect on product development. Next, let's take a look at the main overseas product marketing channels.
1. Search Engine Optimization
Search engines are one of the preferred methods of finding information online, and most users use search engines when they want to learn about or choose a new product or service. Therefore, if overseas marketing makes good use of search engine optimization, it can not only make the company's product information easier for users to view and visit, but also get natural website traffic for free without paying for the top ranking of the website.
2. Content Marketing
Content marketing is a method centered on the continuous development and distribution of valuable content (videos, articles, etc.), with some special meaning attached to the product, which can attract specific market segments and inspire potential users. This approach is to be used in conjunction with digital marketing channels to drive other types of marketing. This is a long-term process, and it takes a long time to gain the trust of customers, but this allows customers to become his first choice when they need it.
3. Social media marketing
At present, social media plays an irreplaceable role telemarketing list in the field of domestic and foreign marketing, and it is also one of the channels that overseas product marketing should seize. In several mainstream social media, such as Facebook, YouTube, Linkedin, etc., choose the platform that matches the product users and can benefit you the most, build your brand, develop fans, build relationships and generate sales.
4. Word-of-mouth marketing
No matter what era or country, customers are willing and more likely to buy products or services with good word-of-mouth. Most businesses value their word-of-mouth and use word-of-mouth for marketing. In modern society, this marketing method is amplified on social media, and the influence of word of mouth on customers' purchase intention is also amplified. Encourage customers to publish and share their positive sense of products, which will bring unexpected surprises to overseas marketing.
5. Offline Marketing
A variety of online marketing brings more marketing opportunities, but offline marketing also has its irreplaceable value. Offline marketing has common methods such as print advertisements, exhibitions, discounts, promotions, etc., using call-to-action terms to get more customers to pay attention to your products and social media.
In addition to the above five common marketing methods, overseas product marketing also includes website marketing, email marketing and other channels. Enterprises should combine various channels with each other. Only valuable products with creative marketing can be competitive. Huge market stands out.