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The popular beverage "Prime" has been withdrawn from the market.

Six caffeine-containing beverage brands, including Prime Energy, a popular energy drink promoted by influencers on social media, have been pulled from the market in Canada.

In addition to Prime, the Canadian Food Inspection Agency issued a recall notice for products from 3D Alphaland, 5 Hour Energy, Celsius, GFuel, and Sting.


"The affected products are being recalled from the market due to various non-compliances related to caffeine content and labeling requirements," CFIA stated in a recall notice posted on their website.


All the beverages have been sold nationwide and online, they said.


Prime Energy has garnered attention because it was co-founded by social media stars Logan Paul and KSI, who have millions of young followers.


Health Canada has stated that Prime Energy, with 200 milligrams of caffeine per can, exceeds the acceptable caffeine limit of 180 mg per serving and should not be sold.

Prime Energy is distinct from its widely available bottled and caffeine-free version, Prime Hydration.


Caffeine-containing energy drinks are considered supplemented foods and are thus regulated by CFIA, which also cited the six beverages for not including English and French on their labels. Sting only has Vietnamese characters.


These caffeine-containing energy drinks are among many other popular brands among children and teenagers.


Health Canada's recommendation is a maximum of 2.5 mg of caffeine per kilogram of body weight for individuals up to 18 years old. These beverages significantly exceeded this threshold.


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